"It's important to #BuyBlack all year around," the founder of People of Color Beauty, Jacqueline Carrington, in a statement to Facebook as her company was recently featured on the social media platform's #BuyBlack Friday Gift Guide.Ĭarrington continued, "Supporting small businesses, and especially Black businesses, beyond this moment in time, allows us to reinvest into our families, communities, and uplift each other to build generational wealth and opportunities to create impactful change." One great way to keep this positive change going is by shopping these brands throughout the holidays, and more specifically, on Black Friday.
However, with heightened awareness around the importance of supporting Black-owned brands, the narrative is slowly but surely changing. Many Black-owned businesses have been hit particularly hard by the COVID-19 pandemic and have struggled to stay afloat. (NEW YORK) - This year's charge toward social justice has brought about change for the better, and one upside has been the elevated support for Black-owned businesses.
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